http://philanthropy.com/blog/Conference-Notebook/12/

http://philanthropy.com/blog/Conference-Notebook/12/: "What Makes Donors Give: a New Study Offers Clues

By Holly Hall

Baltimore

Affluent donors, and those with more years of education, are more likely to be motivated to give to causes that allow them to 'make the world a better place,' rather than to groups that meet basic needs, according to a new study whose results were presented here today at the annual meeting of the Association of Fundraising Professionals.

That was a key finding of a study of 10,000 Americans whose results were summarized in a speech here by Una Osili, director of research at the Center on Philanthropy at Indiana University."